It’s no wonder that the search engine giant Google loves to change their algorithm from time to time through New Year updates. It is the model of stable development, which website owners should appreciate. That is because when implementing SEO tactics based on these updates, your website will rank better in the SERPs and drive traffic and conversions. One key aspect of SEO is copywriting, in which the game is continuously changing. Therefore, it is imperative to understand how you apply a winning SEO copywriting strategy.
According to an article published on https://www.searchenginejournal.com, SEO tactics are meant to please Google and copywriting to provide visitors with the information they want to achieve something. When it comes to web copy, articles, and blogs, the information should be unique and valuable for your targeted audience. The content must answer your buyers’ questions and solve their problems, thus making their lives simpler than ever.
SEO copywriting helps in marketing your products or services, while optimization techniques mean improving the performance of your website and manipulating other components so that Google crawlers index your web pages and help them occupy the top spot in the search results. Content or copywriting online is persuading your customers to take an action such as downloading an e-book, signing up for newsletters, or buying your products. Read on to learn about some of the best tips for SEO copywriting in 2020:
Write succinct
You will see web copy that has long sentences and beats about the bush. It means saying a simple thing in a roundabout way. It might be a good idea for writing your exam papers or a romantic novel, but this tactic will not work when it comes to SEO copywriting. Your goal is to write simple, relevant copy so that your online audiences understand it in less time. Even Google ranks those websites that have easy, simple content that is to-the-point or succinct.
Your content is also about understanding keyword (KW) intent, but not solely about the same. That is because you need to churn out quality web content that is also consistent and relevant. The best way to prove the relevance of your copy is by targeting the KW that deals with the theme or subject of an article or blog.
You can write 50 words to explain the importance of online marketing. Then, if the meaning is clear and easy to understand, those 50 words are worth it. On the contrary, if you write those 50 words to explain the same thing that no one understands, you end up wasting so many words without getting to-the-point. Therefore, write crisp, short, succinct sentences to succeed in SEO copywriting.
Write copy like as if you are talking to your audience
Write articles and blogs as if you are talking to your customers. Yes, you need to speak your buyer’s language to connect with their likes and dislikes. There is no point in writing formal English that sounds like a school essay. Think as if your customer is in front of you and you are talking to him or her in a conversational tone. That is exactly what your writing style should be like. When it comes to web page content, blogs, or social media posts, no one expects you to write a sonnet. All you need to do is speak your customers’ language. In fact, you can use the same words or phrases those online visitors type when looking for information on Google.
Visit blogs of Neil Patel and similar bloggers and see how they write SEO content. If you have already gone through these blogs, you will find the language is extremely conversational and friendly. Include some of the writing styles into your copy and you will find that your website is gaining mileage as far as SEO is concerned.
Avoid stuffing your content with KWs
There is some difference in maintaining KW density in your SEO web copy and stuffing an article with search phrases, which is called KW stuffing. It is a bad practice of targeting your primary KWs to boost organic rankings in the SERPs. KW density is a good SEO tactic to maintain the relevance of your topic, but KW stuffing is an obsolete way and considered black hat SEO. Avoid stuffing your content with KWs because Google will penalize your website and push it further down in the search result pages.
It’s recommended that you avoid KW stuffing at all costs in your web copy. The reasons are different. First, it is a complete waste of your time and serves no purpose to boost your SEO efforts in any way. This is 2020 and Google will not fall for such bad SEO practices. Therefore, focus on writing quality SEO copy and include KWs naturally in the content to maintain a smooth flow of information.
The introduction of your content whether it is an article or blog must include the KW once so that your audiences know what your copy is about in the subsequent paragraphs. It is here that you need to pique audience interest so that they feel like reading the rest of the content. On the contrary, if you stuff KWs more than necessary and have less information, your visitors will click away.
KW stuffing should be avoided because it results in bad user experience. Your readers will not like it if they feel that your blog is meant to please the search engine algorithms. For example, if you have a blog on gardening tips and your readers find that more of the KW ‘gardening tools’ included in the copy instead of how to make gardening enjoyable and easy, they will leave your blog soon.
Include call-to-action
Your SEO copy becomes meaningless if you do not include an effective call-to-action or CTA. People read your content for some help, to solve a problem, for just information, and save money. You must write your SEO content and CTA with these factors in mind. Only then, your audience will resonate and inquire about your products or services.
Final words
Use the best SEO and copywriting strategies to drive website traffic, conversions, and sales. It is not that difficult if you know what needs to be done.
