Google Analytics can be used to track both on-site activity (such as button clicks and page views) and off-site conversions (such as sales and newsletter signups). It also provides valuable insights into user behavior, such as what type of content is most popular, how users are finding your site, and what actions they’re taking once they’re there.
In this article, we will show you how to install and configure Google Analytics in WordPress.
1. Create a Google Analytics account
If you don’t already have a Google Analytics account, you’ll need to create one. Visit the Google Analytics website and click “Create an Account”.
2. Choose your account type
There are two types of accounts in Google Analytics: individual and business. If you’re creating an account for a personal website, you can choose either type. However, if you’re creating an account for a business website, you’ll need to choose the business account type.
3. Enter your account information
Once you’ve chosen your account type, you’ll be prompted to enter some basic information about your website. This includes your website’s URL, name, and time zone.
4. Choose your data sharing settings
Google Analytics offers two data sharing options: standard and enhanced. Standard data sharing includes basic information about your website, such as website traffic and conversion rates. Enhanced data sharing includes more detailed information, such as user demographics and interests.
If you’re not sure which option to choose, we recommend selecting the standard option.
5. Create your account
Once you’ve entered all of the required information, click “Create Account”. Your Google Analytics account will now be created and you’ll be taken to the dashboard.
6. Add you’re tracking code
In order for Google Analytics to start tracking your website’s traffic, you’ll need to add a small piece of code to your site. This code is called the “tracking code” and it’s generated automatically when you create your account.
To find your tracking code, log in to your Google Analytics account and click “Admin”. In the left-hand column, you should see a section labeled “Property”. Under this section, click “Tracking Info” and then “Tracking Code”.
On the next page, you’ll see you’re tracking code. Copy this code and paste it into the <head> section of your website’s code. If you’re using WordPress, you can do this by going to Appearance > Editor and selecting the header.php file from the list on the right-hand side.
7. Verify you’re tracking code
Once you’ve added your tracking code to your website, you can verify that it’s working by going back to the “Tracking Code” page in your Google Analytics account. At the bottom of the page, you should see a section labeled “Status”. If your tracking code is working properly, it will say “Receiving Data” next to your website’s URL.
8. Configure your settings
Now that you’re tracking code is up and running, you can start configuring your Google Analytics settings. To do this, log in to your account and click “Admin” in the left-hand column. Under the “View” section, click “All Website Data”.
On the next page, you’ll be able to edit your view settings. We recommend keeping the default settings unless you have a specific reason to change them.
9. Set up goals
Goals are a great way to track conversions and user engagement on your website. To set up a goal, log in to your Google Analytics account and click “Admin”. In the left-hand column, you should see a section labeled “View”. Under this section, click “Goals”.
On the next page, you’ll be prompted to enter some basic information about your goal. This includes the goal name, type, and destination URL.
10. Create filters
Filters are a great way to segment your data and get more specific insights into your website’s traffic. To create a filter, log in to your Google Analytics account and click “Admin”. In the left-hand column, you should see a section labeled “View”. Under this section, click “Filters”.
On the next page, you’ll be prompted to enter some basic information about your filter. This includes the filter name, type, and criteria.
Conclusion:
These are the 10 steps you need to follow in order to set up your Google Analytics account and start tracking your website’s traffic. By following these steps, you’ll be able to get valuable insights into your website’s performance and make informed decisions about how to improve it.
