Not every businessman has a global presence and for them attracting the local customers is everything. Suppose you are running a pizza store in New York or work as a freelance SEO expert New York and can serve only people based in the city. How can you make people aware of your service? Everyday millions of people use local keywords to find variety of services in their city, but getting a place in top search engine result pages can be difficult as the competition is tough. Today, we are going to take a look into the local search ranking factors. Follow the suggestions mentioned below and you will notice a spike in your SERP ranking.
Not every businessman has a global presence and for them attracting the local customers is everything. Suppose you are running a pizza store in New York or work as a freelance SEO expert New York and can serve only people based in the city. How can you make people aware of your service? Everyday millions of people use local keywords to find variety of services in their city, but getting a place in top search engine result pages can be difficult as the competition is tough. Today, we are going to take a look into the local search ranking factors. Follow the suggestions mentioned below and you will notice a spike in your SERP ranking.
Write city and state name in the page title: When people search for something in their locality, they type product/service and city name. For example, “pizza store New York” or “plumber in New York”. Google will search for web pages titles that contain area specific keywords. So, always include the city and state name in the landing page title and other sub-page titles as well.
Give name, address and phone number: Did you notice that some companies post their address and phone number in the landing page or home page? They do that so Google can locate their business. Writing your brand name, office/shop location and phone number in the landing page is like showing Google your corporate nameplate so that it can bring the customers to you. Make sure that your company name, address and phone number is same across all online business directories to get a better rank.
Get listed on Google Maps: This is one of the most effective strategies to secure top position for local searches. Just type “Chinese restaurant in New York” and you will get dozens of results showing the locations of restaurants on Maps.
Acquire customer reviews: The more customer reviews you can get, the better it is for your business. Google goes through reviews written in third party sites like Yelp to judge the true value of a business. Facebook “like” and Google +1 are crucial as well. Maximum number of positive reviews means your business deserves a good rank.
CTR from search results: Google pays attention to the click through rate to understand whether you are fulfilling the customers’ requirements or not. More CTR from the SERP means your site should rank higher. So, offer customers something that will influence them to click on your URL as soon as it will appear on search engine result pages.
Local search is very important these days because more and more people are looking for companies which are easily accessible. If you optimize your site correctly and boost your social media presence then your business will climb up in local search results.
