The internet market is fast-paced and marketers have to stay abreast of new developments to tap into available opportunities. With a rich user base of over 3.62 billion, the internet platform is now the new frontier on which your company should be focusing in its growth strategy.
However, there are myriad challenges that come with such a productive marketplace, the top one being stiff competition. If your website is not ranking highly for targeted keywords, there is serious risk of losing business to your competitors whose websites rank highly.
Research shows that 75% of internet users don’t scroll past the first page of search engine result pages (SERPs). If your website is not appearing on this page, then you are not reaching your target audience. You have to appreciate that 93% of online experiences begin with a search engine and you need to invest heavily in search engine optimization (SEO).
Today, it is not enough to have a good-looking website if it is not converting. To stay ahead of the competition in your niche, you have to adopt the most innovative techniques and today, video marketing has proven to be the future of online marketing. Video is now a staple in digital marketing strategies and for many good reasons.
Awesome Video Marketing Numbers
To start with, the numbers clearly support the argument for adoption of video in online marketing. According to a KPCB report, video content will constitute over 74% of all online traffic by end of 2017. A similar study by MWP shows that 55% of internet users watch video when online while a SyndacastReport shows that 65% of video viewers watch over three quarters of videos.
According to WowMakers, 52% of online marketers believe video is the most effective marketing tool today and it is no wonder then that 65% of U.S internet marketers are planning to increase their video marketing budgets in 2017. The conversion rates are proof of video’s effectiveness with studies showing that using a video on a landing page increases conversion rate by 80%. Video in an email boosts click-through by 200 to 300%, which highlights the importance of investing in this versatile marketing tool.
The numbers go on and on and they all prove the value of adding video in online marketing; YouTube mobile video consumption rises by 100% every year, over 50% of internet users leverage video to research products and brands online, 4 out of 5 online shoppers believe a video demo is crucial in the purchase decision.
All these numbers support the argument for incorporation of video in your marketing strategy. It is easier said than done because you already have your hands full with running the core business. This is where an SEO expert comes in handy. A search engine optimization (SEO) consultant will work closely with your marketing team to create a video strategy that will aid your SEO efforts.
If you are an internet marketer pitching for addition of video in your SEO campaign, below are some strong arguments to support your case.
- Effectiveness
Every marketing strategy should be measured on its effectiveness and for video, this is not in doubt. The rapid growth of video lies in its effectiveness considering that a one-minute video is equivalent to 1.8 million words of text in the message. Visual content is easier to remember and as a marketer, this is exactly what you want for your content. Better still, a large number of online shoppers trust video demos and explainer content to help them in the purchase process.
- Higher Traffic and Conversion
Internet users love visual content and this is something you have to exploit as a marketer. Google loves video too, which helps in better ranking and more traffic to your landing pages. As your video spreads, so does the sales as a recent consumer study shows 74% of shoppers who viewed a video ended up buying it. Your SEO consultant will help build visual content that is creative and sharable on all internet platforms.
- Building Customer Trust
Trust is the foundation upon which website conversion rests. Online shoppers today are looking for content that is inspiring and which they can connect with. Video content easily achieves this by engaging with users more and helping them feel like part of your brand. An explainer video, for instance, helps a shopper make a decision faster while an educational clip about your brand creates a sense of familiarity with users.
Using video in SEO is a sure way of building your brand, boosting conversion, building customer trust, enhancing ranking on SERPs, increasing brand visibility, leveraging increasing mobile usage, boosting customer interaction and encouraging social shares. These are just some of the reasons why your SEO consultant should leverage video marketing.
