Do you have a website or social media page yet you are not getting a lot of visitors to your site or pages? Or maybe your company does not have an online presence at all? If the answer to any of these questions is yes, then you need to get expert help so that you can change this. An SEO expert can help you. When you are considering hiring a consultant, here are the top qualities that person should have.
Experience
It is important that the person has experience. There are not many schools that teach on this subject. Therefore, what most people know is based on their experiences and what they have been practicing for a long time.
The person should be up to date on what is going on in the digital world. A lot of things change in this industry within a short time span. Therefore, for someone to be effective, they must have hands-on experience so that they can be familiar with the different SEO tactics that are currently being used.
This prevents someone from using outdated practices that worked in the past but when applied currently may result in it causing harm to the website they are trying to promote. An experienced person will also know what will work and what will not work for your business. They will not use a blanket solution for all the companies they are handling.
Technical expertise
The person must have technical expertise to be an SEO expert. They should be familiar with how the website structure is laid out so that it is easy for search engines to crawl through them and index pages.
They should also know about on-page and off-page optimization methods. This includes things like link-building off-page and also the use of right HTML tags.
Proven track record
Talk is cheap. Anyone can wake up one day and say that they are an SEO professional. That is why you should ensure that the person you hire has a proven track record. Tell them to show you sites that they have worked on successfully and they have been able to improve.
The more projects they have successfully worked on, the better.
Understand your goals
The individual or company that you hire should have a good understanding of what your goals are. They should then help you to achieve these goals. For instance, your goal might be to have increased conversions on your site, to increase search engine rankings or to boost the strength of your domain.
All these goals are achieved using different strategies; therefore, the individual should know what will work for each situation.
Tools
The person should have the tools needed for the job. This is because this work can be quite tasking. Using tools can help to increase the level of productivity of the individual. It will also help them to get better results. They will even be able to measure their performance and keep track of how they are doing. This is very important as the person will understand what is working and what strategies are not working.
Ask the professional which tools they use to do their business. They might have just one tool or a couple of them. If there is one specific tool that you would like use, make sure to ask them if they have it.
Good communication
The individual must be a good communicator. They should be able to explain to all the stakeholders involved why they are recommending certain things to be done. This way, everyone will be on the same page about progress made and why certain things are being done.
This will create a good working environment. They should have good oral as well as written skills.
Industry knowledge
You should have someone who has a good grasp of how the whole industry works. Alternatively, the person should have a team of professionals that have specialized in working in certain areas. This way, they can offer you comprehensive service.
For instance, the person should have a good understanding of how content marketing, social media, as well as paid advertising works. It takes someone with lots of experience to be able to tackle all these areas.
