Any product or service relies on its customers. Hence, how they perceive it determines how much you will attract and retain them. UX (user experience) is all about keeping the customers joyful. You must consider seven factors to ensure your product or service meets the expected user experience.
Understanding the Top 7 Factors that Impact User Experience
UX design focuses onensuring any product or service will satisfy the user and give them a good experience to ensure you retain them. It is all about empathizing with the user to understand what they need from a product, how they use it, and what gives them joy when using the product.
Here are the seven factors that influence user experience.
1. Useful
Any product should only exist if it serves a purpose. So, when understanding your product or service’s UX design, you must check its usefulness. Why do users need it, and what purpose does it serve them? The usefulness of a product could be highlighted in its description. The aim is to ensure your product or service solves the user’s needs. Otherwise, they don’t need it.
The usefulness of your brand’s product or services starts by getting the ideal UX designers for hire.
2. Usable
We’ve seen how your product should only exist if it serves a purpose. But again, how does it help them serve that purpose? The user should easily meet their needs or solve their problems using your product. If they achieve that, your product or service is usable.
Otherwise, you can have a useful product, but it’s not usable. In such a case, your product won’t give joy to the users, and they will avoid it.
3. Credible
Users love it when they can trust your product or service. It’s easy for someone to spend on something they are confident about. Therefore, ensure you provide the correct and accurate information about your product. Once you develop their trust, you will have enhanced their user experience, and they will freely interact and spend on your product or service, adding to more sales and confidence in your brand.
4. Findable
Having a useful and usable product or service is great, but if your target users can’t find it, they can’t interact with it. Think of it like a website. If your site doesn’t rank or is not indexed, search engines can’t locate it, and you will gain nothing from it.
So, ensure your product is findable. In a case of a site, ensure every element can easily be accessed with minimal struggle. That way, people can interact with your product and use it to solve their problems.
5. Valuable
This factor should answer the question of what value the user gets in using your product or service. You should attain a win-win case in delivering value to the user and your brand. Users will likely interact with your brand when they find value in interacting with it.
6. Accessible
When working on your brand, you should ensure it is accessible to everyone. Inclusivity is key. For instance, if creating an eCommerce site, make it accessible in different languages and even to the blind through a voice feature.Consider all categories of people when creating your product or service.
7. Desirable
What attracts customers to your product? As part of being unique, you must find something that will make users desire to associate with your brand. Think about it; everyone fancies when they interact with reputable bands, such as Apple and can spend more on the brand.
The idea is to ensure you leave a mark and impression to attract and retain more customers.
Final Thought
User experience is successful only if you understand your target users. We’ve detailed the seven factors that impact user experience.
