Online reputation management (ORM) is the process of monitoring, managing, and improving the online reputation of an individual or business.
It’s a form of crisis management that seeks to control negative perceptions of a person or brand that exist on the internet. ORM can be used to improve or repair a company’s existing reputation, or to build and protect a positive reputation from scratch.
There are a number of ways to do ORM, but some common methods include:
- Search engine optimization (SEO)
- Social media management
- Online customer reviews
- Blog and forum comments
- Brand monitoring
All of these strategies have one goal in common: to make sure that when someone searches for your company or your name, they see positive, accurate results.
What Is Online Reputation Management?
Online reputation management (ORM) is the process of actively monitoring and seeking to shape public opinion about a person or organization on the internet. It’s a form of crisis management that seeks to control negative perceptions of a person or brand that exist on the internet. ORM can be used to improve or repair a company’s existing reputation or to build and protect a positive reputation from scratch.
There are a number of ways to do ORM, but some common methods include:
- Search engine optimization (SEO)
- Social media management
- Online customer reviews
- Blog and forum comments
- Brand monitoring
All of these strategies have one goal in common: to make sure that when someone searches for your company or your name, they see positive, accurate results.
ORM is important because the internet is one of the first places people go when they’re looking for information about a person or company. And if what they find is negative, it can be damaging to both individuals and businesses.
How Does ORM Work?
SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. Social media management involves creating and sharing content on social media sites like Facebook and Twitter to build relationships with potential and current customers. Online customer reviews are another way to shape public opinion, by encouraging happy customers to leave positive reviews on sites like Google and Yelp. And finally, brand monitoring is the practice of tracking what’s being said about your brand online and responding accordingly.
Why Is ORM Important?
ORM is important because the internet is one of the first places people go when they’re looking for information about a person or company. And if what they find is negative, it can be damaging to both individuals and businesses.
A bad online reputation can lead to lost business opportunities, decreased web traffic, and even legal problems. On the other hand, a strong online reputation can help you attract new customers, business partners, and investors.
It’s also important to remember that ORM is not just about managing negative perceptions. It’s also about actively promoting a positive image of your brand. After all, if no one is talking about you online, you’re not going to show up in search results—and you’re not going to get the attention of potential customers.
How Can I Improve My Online Reputation?
If you’re worried about your online reputation, there are a number of things you can do to improve it. As we mentioned earlier, some common methods include SEO, social media management, online customer reviews, and brand monitoring.
SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. Social media management involves creating and sharing content on social media sites like Facebook and Twitter to build relationships with potential and current customers. Online customer reviews are another way to shape public opinion, by encouraging happy customers to leave positive reviews on sites like Google and Yelp. And finally, brand monitoring is the practice of tracking what’s being say about your brand online and responding accordingly.
Conclusion:
ORM is important because the internet is one of the first places people go when they’re looking for information about a person or company. And if what they find is negative, it can be damaging to both individuals and businesses. There are a number of ways to improve your online reputation, including SEO, social media management, online customer reviews, and brand monitoring.
